If you’re an online entrepreneur or businessman who has often pondered whether Google Ads or SEO is the best way to grow your business and broaden your online presence, you’re not alone. Many companies do not know what strategy can give them the best results when planning their marketing projects.
In this blog post, we’ll look at the pros and cons of SEO and Google ads and discuss how they work to help you choose which strategy will be effective for your business.
What is Google Ads and How Does It Work?
Google Ads, formerly Google Adwords, is an advertising platform marketers use to position their ads in Google products, Google Search Result Pages (SERPs), and thousands of websites in the AdWords program as publishers. It is a pay-per-click (PPC) platform that helps marketers reach interested leads. PPC ads often appear in search ads, local services ads, Google shopping ads, and targeted display ads. You may browse the web to see how geofencing marketing can help expand your business’s reach.
The PPC system makes Google Ads more cost-effective than traditional advertising approaches like newspaper ads, radio, and television, as you only pay when users click your ad. The whole Google Ads system works like a big auction where marketers compete for available advertising places and bid for keywords they intend to use for their ads.
If you want to use Google Ads to your advantage and its full potential, you may work with digital agencies that offer search engine marketing. You may check them now on their website to see the benefits they can offer when you hire them.
Pros:
- Lets you set hours you want to show particular phrases or keywords.
- Get shown in the top 5 website results or the top of the first page
- Creates custom remarketing lists to show display ads to.
- Lets you track leads and conversions.
- Drives customers to a specific landing page.
Cons:
- May take time to get the right keywords to use.
- Can be pricey over time compared to SEO.
- Not a long-term option.
- Only uses 1 website or domain per account.
What is SEO and How Does It Work?
SEO, or Search Engine Optimization, involves optimizing site conversions and enhancing a website’s visibility to search engines and its users through high-quality content. This works best for people who want to produce a consistent, steady flow of traffic over time to improve their brand awareness.
To achieve this, it’s necessary to ensure your website is search engine friendly, fully responsive on various screen sizes, functional, fast, and has unique content that provides a comfortable experience to end users. Investing in SEO can be profitable if you are a marketer with enough time and wants to play the long game. Hiring SEO services can help your company grow even more and give you an advantage over your competitors.
Pros:
- No need to spend for clicks.
- Provides organic traffic, leading to lower abandonment rates.
- Google and search engines favor optimized websites.
- It’s a reliable long-term option for higher Google ranking.
Cons:
- May take three to six months of work to see improvements in ranking.
- Requires time and long-term investment.
- You may not often see immediate returns or outcomes, unlike Google Ads.
- Continuous efforts are needed to maintain higher rankings.
The Verdict
With the information we’ve provided, you might see that Google Ads and SEO differ quite a bit and offer various benefits for specific types of campaigns. These marketing tactics are not competitors but effective tools you can use in your digital marketing arsenal. Google Ads might look promising if you want fast traffic. However, you will need SEO for sustainable and long-term online success.
