To misquote Albert Einstein: Design without data is blind, and data without design is lame.
When you’re designing a website, or redesigning one, there are 100,000 rabbitholes you could go down. How can you choose? With science!
Until recently, testing multiple versions of a webpage was a time-consuming, expensive, and complicated endeavour. But then came Google Website Optimizer.
Now you can run an A/B or multivariate test, get results fast, and implement the victor with some simple code and the ability to use a computer mouse. Come on in and learn more!
Website: http://rzwconsulting.caTwitter: @smistephen