hitRECord is a difficult creature to explain. It’s part creative playground, part social media and part hipster paradise. It bills itself as an ‘open collaborative production company.’ People from all over the world collaborate on projects that range from short films, to books (printed with Harper Collins’ IT Books recently) to anthologies (the RECollection was recently released and contains a full-colour book, a CD of music and a DVD of short films) to live shows hosted by Joseph-Gordon Levitt and more.
As Podcamp occurs, hitRECord will be debuting new content at Sundance.
The presentation will explain what hitRECord is, how it works and how the site works functionality-wise. How the site handles intellectual property is also at-issue. Remix culture is a large part of the philosophy of the site. When you contribute any kind of content, you are giving permission to the whole community to take that content and change it, add to it, be inspired by it, improve on it, animate it. It forces creators to loosen their grip on intellectual property. Sometimes creativity flourishes – sometimes not. But that’s part of the risk and excitement of remixing.
Profits are split 50/50 between the site and all of the contributors.
It’s a new model for a new internet. Whether it works as it should or not is a subject for debate. It’s also not without its flaws and shortcomings.
In the tradition of hitRECord’s live shows, I would like this presentation to include recording from the audience and live moments of creativity. If people have cameras, (quality not important) it would be great if they could bring them to the event.
I have been an active member of the site for nearly a year now and have had some of my illustrations/videos featured in the live shows and in printed material. I also attended a hitRECord show at TIFF a few months ago.
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