When White Point’s Main Lodge caught fire on November 12, 2011, it was described as an ‘uncontrollable monster’ that the Volunteer Fire Departments struggled to contain to the Main Lodge only. The Resort’s social media presence immediately became a forum for real time public mourning, outpouring support but also criticism.
In this session, learn about how they navigated and managed the company’s brand, expectations and public relations through social media during the crisis – the opportunities and the challenges.
Having the right tools at the right time was critical. It is a real world scenario about the virtual world on Facebook, Twitter, YouTube and Nova Scotia Webcams.
Presented by Donna Hatt, Marketing Manager at White Point and Ralf Pickart, Owner of Nova Scotia Webcams.
Website: http://www.novascotiawebcams.comTwitter: @nswebcams